I thought it was important to narrow it down and make it as relatable as possible so decided to stick to real figures from London, from the past 4 years.
  1. Recycling - ~6m – 19.5%
  2. Choosing not to smoke – ~5.5m – 17.9%
  3. Blood Donations - ~0.3m – 1%
  4. Participating in Neighbourhood Watch – ~0.75m – 2.4%
  5. Cycling as means of transport – ~0.15m – 2%
  6. Using Public Transport – ~3m – 9.8%
  7. Buying Organic Food – ~3.3m – 10.8%
  8. Official Volunteering – ~1.8m – 5.8%
  9. Charitable giving - ~5.85m – 19%
  10. Energy efficient buildings – 4m – 13%

*The percentage is measured too add up to 100% so for example, to use one of the categories, the way the infographic would be read is: “19.5% of Londoners recycle”, or “2% of Journeys made in London are on bicycles.”

Source Acknowledgement

General Data: http://data.gov.uk/

  • Charities & Volunteering: ¬†http://www.communities.gov.uk/documents/statistics/pdf/1341477.pdf
  • Recycling: http://www.communities.gov.uk/documents/planningandbuilding/pdf/150583.pdf
  • Travel stats (cycling/public transport): http://www.tfl.gov.uk/assets/downloads/corporate/Travel_in_London_Report_2.pdf
  • Neighbourhood Watch: http://www.mynhw.co.uk/regional/london-index.php